Search engine optimization (seo) is the process of optimizing a website to rank higher on search engines like google, bing, or yahoo. It involves a combination of technical and creative strategies that help to improve a website's visibility and attract more organic traffic. Seo is crucial for any online business, as it helps to increase the online visibility and reach of the business, leading to more leads, sales, and profits.

Seo starts with keyword research, where the website owner identifies the keywords that the target audience is using to search for their products or services. Search engine optimization is used to optimize the website's content and structure, ensuring that it contains the right keywords in the right places. Some of the factors that influence search engine rankings include the quality and relevance of the website's content, the speed and functionality of the site, and the number of high-quality backlinks pointing to the site.